Firmographic

CustomFit.ai has in-built data integrations with various partners to get user firmographic information such as Industry, Sector, technologies used, etc. All the different firmographic attributes can be used in the rule engine to provide different variations of the website. Different firmographic attributes available in CustomFit.ai are shown below and divided into three categories:

Category

Attribute

Description

Firmographic

Industry

Third tier of company's industry classification

Industry Group

Second tier of company's industry classification

Sector

Broadest tier of company's industry classification

Sub Industry

Most specific tier of company's industry classification

Number of Employess

Bucketed employee ranges for company (useful for segmentation)

Estimated Revenue

Proprietary estimated annual revenue range for company

Company Tags

Technology

List of technologies used by company

Demographic

Country

Country of IP address

State

State of IP address

City

City of IP address

Person

Role

Person's standardized role (ex: sales, marketing, etc.)

Seniority

Person's seniority at employer

Person Time Zone

Time Zone of person

Country

Country of person

State

State of person

City

City of person